Payingtoomuch
Translating brand identity into a unified digital experience for a site refresh.
Overview
A proud market leader, bringing innovative sports nutrition and healthy living, expert advice, and world class service to the world.
Mission
A focused redesign to modernise the website while creating a cohesive and consistent digital experience. The project aligned the brand’s visual identity with best practices, ensuring clarity, accessibility, and cohesion across all screens and user interactions.Brand Guidelines
The guidelines included typography, colour palette, iconography, imagery, and interaction patterns, establishing a scalable framework that could be applied across the website, marketing campaigns, and future digital updates.
Site Refresh
The site refresh modernised the platform’s interface and improved usability for a diverse audience. I aligned visual design and interaction patterns with accessibility standards and best practices, creating a seamless journey from policy comparison to purchase.
