About Me

Senior Multidisciplinary Designer with over 12 years’ experience creating impactful digital products across various sectors.

Experience

Employment

VML
Senior UI Designer
A global leader in creative commerce, bringing together over 5,000 specialists across consumer goods, digital-first, and technology brands. The company integrates media, marketing, and technology to deliver award-winning solutions that drive growth across today’s complex omnichannel landscape.
  • Contributed to a WCAG 2.0–compliant design system to modernise client platforms, improving accessibility, usability, and visual cohesion.
Full description
  • Translated complex brand guidelines into intuitive, scalable interfaces, ensuring design consistency across all digital products.
  • Partnered with stakeholders to align design direction with business objectives through research-driven concepts and informed decision-making.
  • Delivered high-fidelity UI handovers in close collaboration with developers, ensuring seamless front-end integration and design accuracy.
Poq: The App Commerce Company
Branding + UI Designer
A SaaS platform powering enterprise-grade shopping apps that turn smartphones into flagship storefronts. I refined the brand’s digital identity and crafted visually engaging RFPs, pre-app concepts, and marketing assets that elevated the user experience and reinforced the brand’s creative direction.
  • Led the evolution of Poq’s brand identity across digital channels, aligning design direction with company strategy and strengthening brand consistency.
Full description
  • Designed high-performing client app interfaces, RFP decks, and sales collateral that supported new business wins and improved client engagement.
  • Developed responsive web layouts and marketing visuals that elevated brand presence and boosted user interaction.
  • Collaborated with stakeholders, marketing, and product teams to deliver user-centred design solutions that improved mobile conversion rates and customer satisfaction.
Office Shoes
Lead Creative + Design Manager
Leading footwear brands delivering innovative shoes and culture-driven retail experiences. OFFICE is known for its distinctive product range and global brand partnerships, while OFFSPRING, founded in 1996, remains at the forefront of sneaker culture through its Selfridges HQ and community hubs.
  • Directed seasonal campaigns and product launches across web and digital platforms.
Full description
  • Produced wireframes and interactive prototypes for site enhancements and redesigns.
  • Mentored and trained junior designers on bespoke HTML/CSS implementation within CMS systems.
  • Partnered with content and production teams to ensure creative execution aligned with commercial goals.