Sweet Dee's Jerk

Caribbean fusion cuisine kiosk located in Selfridges FoodHall, as well as offering their signature jerk sauces and unique catering service.

Being a part of a full rebrand, involving a name change and establishing new brand pillars and propositions. Then taking on the primary role of creating the website, serving as the central hub for all channels—social media, eStore, and physical store information—ensuring customers receive a consistent and cohesive brand experience. Additionally, the website will gather valuable customer/user behaviour data, enabling improvements across all areas of the customer experience.