Sweet Dee's Jerk
Caribbean fusion cuisine kiosk located in Selfridges FoodHall, as well as offering their signature jerk sauces and unique catering service.
Being a part of a full rebrand, involving a name change and establishing new brand pillars and propositions. Then taking on the primary role of creating the website, serving as the central hub for all channels—social media, eStore, and physical store information—ensuring customers receive a consistent and cohesive brand experience. Additionally, the website will gather valuable customer/user behaviour data, enabling improvements across all areas of the customer experience.
Role
Brand + UX/UI Design
Year
2023
Content directions
Creating compelling, engaging, and informative content with developing a consistent message that aligns with the brand’s vision and goals. The website will serve as the central hub for all other channels social media, merchandise, and physical store information ensuring customers receive a cohesive brand experience at every touchpoint. By collecting valuable insights into customer behaviour, the platform can be continuously refined to enhance the overall experience. This approach places users at the heart of Sweet Dee’s service, fostering a sense of belonging and making them feel like part of the family.
