Ford
For over a century, Ford has led innovation in the automotive industry. Today, the focus is on advancing into an electrified future by building and selling electric vehicles online within the e-commerce space.
Focusing on leveraging e-commerce expertise to drive Ford’s digital transformation. Opportunities were identified to scale work efficiently, a design system approach was applied to accelerate delivery, with progress communicated clearly to stakeholders.
Role
Product Designer
Year
2024
Site Navigation
Designed to provide a clear, consistent structure for exploring the site while remaining flexible across markets and platforms. The work explored the position and placement of primary links and the Ford logo within defined constraints and considerations. A key feature of the navigation is the vehicle fly-out with names, helping users quickly identify and become familiar with Ford’s range of vehicles.
Promotions
The promotions page was designed using the system’s components to deliver a dynamic, user-friendly experience. Users can filter by category or vehicle type, with results displayed as promo cards featuring key offer details and clear CTAs. Two card variants accommodate different promotion types—from finance breakdowns to simplified offers—while overlays provide full legal or detailed information when needed. Flexible layouts (2x2 or 1x1) ensure adaptability across contexts.
